Understory

Learn how to launch and optimize your online advertising campaigns with Understory Meta Ads.

Meta Ads

Getting Started with Meta Ads - Get set up in about 15 minutes. Understory guides you through each step, from connecting your Meta account to launching your first ads.

Getting Started with Meta Ads

Understory’s access requirements for Meta Ads, Understory acts as your agency partner on Meta Ads Manager. Full access to your Meta assets lets us run ads under your brand, track…

Understory’s Access Requirements for Meta Ads

Setting up your first social ads on Understory lets you reach new guests using Meta (Facebook & Instagram) advertising.

Setting up your first social ads

Your Understory Social Ads subscription in Understory is designed to be flexible and transparent.

Understanding your Understory social ads subscription period

Fixing Meta Payment Method Permissions: When you can’t add a payment method to your Meta ad account – the option is greyed out or it says you don’t have permission…

Fixing Meta Payment Method Permissions

Clearing Meta Non Discrimination Policy Error: Meta requires every advertiser to accept its non-discrimination policy before ads can run.

Clearing the Meta Non-Discrimination Policy Error

Complete Meta European Union advertiser Verification: Completing your EU advertiser and payer verification is an important final step to get your Meta Ads campaigns running to audiences across the European…

How to Complete Meta European Union advertiser Verification for Meta Ads

Look at different articles to get started with Meta Ads

Getting started

Understory Marketing makes it easy to advertise your experiences to the right audiences without any technical setup or ad expertise required.

Launching your Meta Ads with Understory Marketing

Understory Social Ads is made for experience-based businesses (like workshops, tastings, tours, and events), and uses your existing data to boost bookings through smart ad campaigns.

Experiences that perform best with Understory Social Ads

Understory Meta Ads is Understory’s built-in marketing tool that helps you promote your experiences to attract more bookings and boost your revenue.

Types of marketing campaigns you can run with Understory Marketing

Performance in Meta ads can fluctuate from week to week, and this is completely normal, especially early in your campaign.

Understanding weekly performance variations

Deactivate Experience Meta Ads:  Meta Ads is a tool for advertising your storefront or experiences online.

How to deactivate an experience ad in Meta Ads with Understory

Add a new experience to advertise in Understory Marketing: Understory Marketing helps you advertise your experiences or entire storefronts directly from your Understory dashboard.

How to add a new experience to advertise in Understory Marketing for Meta Ads

Discover how Understory Marketing runs, monitors, and optimises your advertising.

Campaign Management & Performance

If you’re running ads through Understory Marketing, there’s a minimum spending level you should plan for, and a recommended range to get the best results.

Recommended minimum monthly ad budget

Running Meta ads through Understory? Your monthly spend may sometimes be slightly higher or lower than your set budget. Here's why that happens and what's normal.

Monthly ad spend and budget: why they can differ

Understory Marketing uses advanced performance-optimization to automatically distribute your ad budget across the experiences you’ve chosen to promote.

Ad budget distribution across experiences

You can easily view your ad budget and spending in the Understory Back Office under Marketing → Meta Ads.

Viewing your ad budget

All your ad spend for campaigns runs directly through Meta Ads Manager, while your subscription fee for Bloom is billed separately by Understory.

Billing on Meta

Learn how your ad budget works with Meta Ads through Understory

Budget, Billing & Ad Spend

Understanding Understory Social Ads dashboard: the Meta Ads dashboard in Understory helps you monitor and understand the results of your advertising campaigns, so you can maximize your bookings and revenue.

Understanding your Understory Social Ads dashboard

Understanding Meta Ads Performance Reviews: Meta Ads performance reviews on your ads help you stay on top of how your social ads are doing each month.

Understanding Your Meta Ads Performance Reviews

See how your ads are performing and understand what the numbers mean.

Tracking & Results

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