Grow uses advanced performance-optimization to automatically distribute your ad budget across the experiences you’ve chosen to promote. Instead of splitting your budget evenly or requiring you to set individual amounts for each experience, Grow analyzes your booking data and responds to ad performance, sending more budget towards experiences likely to get the best results.
How GROW allocates your ad budget
Requirements: You must have access to the "Grow" and "Advertising" sections in your Understory dashboard.
Set your monthly ad budget via Grow – Budget is managed in Meta Ads Manager
Select the experiences you want to advertise – Choose in the Grow/Advertising section
Grow analyzes ongoing data & performance – Your business data and real-time ad results are used
Budget is automatically distributed – Highest-performing experiences get more budget
How automatic budget distribution works
Grow removes the guesswork from managing your ad spend. By using your experience data and ad performance, Grow constantly shifts your advertising budget towards the experiences that are delivering a better return on investment. This means you don’t have to be a marketing expert—Grow does the heavy lifting, so you get more bookings for the same spend. You’re always in control of your overall monthly ad budget, but Grow makes sure it’s used as efficiently as possible based on your goals and results.
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