Bloom uses advanced performance-optimization to automatically distribute your ad budget across the experiences you’ve chosen to promote. Instead of splitting your budget evenly or requiring you to set individual amounts for each experience, Bloom analyzes your booking data and responds to ad performance, sending more budget towards experiences likely to get the best results.
How Bloom allocates your ad budget
Requirements: You must have access to the "Bloom" section in your Understory dashboard.
Set your monthly ad budget via Bloom – Budget is managed in Meta Ads Manager
Select the experiences you want to advertise – Choose in the Bloom section
Bloom analyzes ongoing data & performance – Your business data and real-time ad results are used
Budget is automatically distributed – Highest-performing experiences get more budget
How automatic budget distribution works
Bloom removes the guesswork from managing your ad spend. By using your experience data and ad performance, Bloom constantly shifts your advertising budget towards the experiences that are delivering a better return on investment. This means you don’t have to be a marketing expert; Bloom does the heavy lifting, so you get more bookings for the same spend. You’re always in control of your overall monthly ad budget, but Bloom makes sure it’s used as efficiently as possible based on your goals and results.
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