If you’re running ads through Understory, there’s a minimum spending level you should plan for, and a recommended range to get the best results. A consistent, adequate ad budget gives Meta’s advertising system enough data to learn quickly, optimize for your goals, and bring you more bookings.
What is the minimum monthly ad budget?
Requirements: You must have access to the "Grow" section in your Understory dashboard.
The minimum ad budget is typically around 5,000 DKK per month. This threshold can vary based on your specific goals and the season, but it’s a reliable starting point for most experience businesses.
What monthly ad budget do we recommend?
We recommend starting with 5,000–8,000 DKK per month.
This lets Meta’s algorithm gather enough results to optimize your campaigns and deliver real, measurable business outcomes.
Spending less may slow performance and deliver less predictable results.
Keeping your budget consistent month-to-month is key for ongoing improvement and return on investment.
Why does the budget matter?
A higher, consistent ad budget helps the algorithm "learn" more quickly. This means Meta’s system can better find the right customers for your experiences, leading over time to more bookings and a stronger return on your investment. If you set your budget below the minimum, you may notice slower audience growth and fewer sales.
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