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Understory Connect explained

Understory Connect explained

Updated over 4 months ago

Content of the article

  • Connect Explained

  • How does Connect work?

  • Example of using Connect

  • Complete video walkthrough of the Connect feature

  • General advice and tips


Understory Connect Explained

Understory Connect is a powerful feature designed to help businesses like tour operators, activity providers, and small accommodation owners collaborate more effectively. It allows you to share your offerings, such as tours, activities, or accommodations, with other businesses or partners, helping you reach a wider audience and boost bookings.

How Does Understory Connect Work?

Share Experiences with Partners:

  • With Connect, you can share your experiences with other accounts on the platform. This means you can allow partners, like tour distributors or other related businesses, to promote and sell your experiences through their channels.

  • You have control over what you share. You can choose to share all of your experiences, only specific ones, or keep certain experiences private.

Flexible Collaboration:

  • When you send an invitation to connect, the recipient can accept and then choose what they want to share with you as well. This two-way sharing creates a collaborative environment where both parties can benefit.

  • This is especially useful if you have partnerships where you want to distribute each other’s offerings, like a local tourism board working with various activity providers.

Centralized Management:

  • Once connected, you can manage all shared experiences and connections directly from your Backoffice. You can see the status of each connection, update sharing settings, or disconnect if needed.

  • This centralized control makes it easy to handle multiple partnerships without getting overwhelmed.


Example of using Connect

Imagine you run a guide company. You decide to connect with a local travel agency using the Connect feature. You send them an invitation to connect, and they accept it. You then choose to share your sunset and dolphin-watching tours with them.

The travel agency now displays your tours on their platform. When their customers book a tour, you receive the bookings directly through the Connect feature. This collaboration helps fill your tours more consistently, while the travel agency benefits by offering more activities to its customers.

OR

Imagine you own a small bed-and-breakfast in a popular tourist destination. You often get guests who ask about local activities, like wine tours, hiking adventures, or cooking classes. To enhance their experience, you decide to use the Connect feature to collaborate with nearby activity providers.

Through this collaboration, your bed-and-breakfast becomes more attractive to guests looking for a full vacation experience, while your partners gain access to a new audience. This cooperative approach helps everyone grow their businesses more effectively.


INSERT VIDEO!


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