Skip to main content

How to Set Up Meta Pixel in Understory

Set Meta Pixel Understory: Setting up Meta Pixel in Understory lets you track your website events, optimize your ad campaigns, and see which ad clicks turn into actual bookings.

Updated yesterday

Setting up Meta Pixel in Understory lets you track your website events, optimize your ad campaigns, and see which ad clicks turn into actual bookings. This integration connects your Understory booking data directly with Meta Business Suite, making it easier to measure and improve your social media advertising.

How to Set Up Meta Pixel in Understory

Requirements:

  • Admin access to your Meta Business account

  • Access to your Understory back office

Part 1: Create a Meta Pixel

  1. Go to Meta Business Settings: Meta Business Settings - Open Meta settings

  2. Open Datasets & pixels: In the left menu, click Datasets & pixels

  3. Create a new Pixel:

    • Click "+ Add"

    • Name your Pixel (e.g., [Your company name] Pixel)

    • Click "Create"

  4. If you already have a Pixel, skip to the next section.

Part 2: Find Your Pixel ID and Generate Access Token

  1. Select your Pixel: Click on your pixel in Meta

  2. Open in Events Manager: Click "Open in Events Manager"

  3. Go to Settings: Navigate to the Settings tab

  4. Copy Dataset ID: Find and copy your Dataset ID

  5. Generate Access Token:

    • Scroll to "Set up direct integration"

    • Click "Generate access token," then confirm again

    • Click the token to copy it

Keep both your Dataset ID and access token handy.

Part 3: Connect Meta Pixel in Understory

  1. Open Understory back office: Log into your Understory dashboard

  2. Go to 'Grow' → 'Tracking': Click Tracking in the left menu

  3. Open Meta Pixel section:

  4. Paste Dataset ID: Enter Dataset ID into the Meta Pixel ID field

  5. Paste Access Token: Enter access token into the CAPI Access Token field

  6. Toggle 'Include user data': Turn this on

  7. Toggle 'Active': Turn this on

  8. Save changes: Click Save

How the Meta Pixel Integration Works

Adding Meta Pixel to your Understory site helps you monitor how visitors interact with your website and track conversions like bookings. Your Pixel automatically sends booking data to Meta, giving you full insight into which ads lead to sales. This means smarter targeting and better return on your ad spend—all with just a few minutes of setup. If you run campaigns through Meta, the Pixel connection is a must to get data-driven results and measure success.

Did this answer your question? If not, please reach out to us in the chat window at the bottom to the right, and we'll be happy to help 🤗

Did this answer your question?