Tracking Google Ads Conversions for Completed Bookings in Understory
Introduction
Tracking conversions accurately is essential for optimizing your Google Ads campaigns. In Understory, completed bookings generate a specific URL pattern that can be used to trigger conversions effectively. This guide outlines how to track conversions using Google Tag Manager (GTM) and highlights considerations for widget-based bookings.
Using the '/receipt/' URL for Conversion Tracking
Understory uses the URL pattern "/receipt/" to indicate completed bookings. You can use this URL pattern as a trigger when setting up conversion tracking in GTM. This approach ensures consistent and reliable tracking of completed bookings.
Implementation in Google Tag Manager (GTM)
To track conversions in GTM, follow the steps below:
Create a New Trigger: - Navigate to the "Triggers" section in GTM. - Select "New" to create a new trigger. - Set the trigger type as "Page View." - Configure the trigger to fire when the "URL" contains
"/receipt/".Link the Trigger to a Tag: - Create a new tag or edit an existing Google Ads tag in GTM. - Add the trigger you created to the tag settings. - Save and publish your changes.
This configuration ensures that the conversion is recorded whenever a user completes a booking and is redirected to a receipt page.
Widget-Based Bookings
The '/receipt/' URL trigger also applies to bookings completed via the Understory widget. This means your GTM setup does not require additional customization for widget-based implementations.
Key Considerations
Ensure that the '/receipt/' URL is not used for non-conversion-related events in your system to avoid inaccurate tracking.
Test your implementation thoroughly in GTM's preview mode before deploying it live.
Consult the Understory documentation or support team if you encounter any issues specific to your setup.
Related Topics
Setting Up Google Ads Conversion Tags
Using Google Tag Manager with Understory
Event Tracking Best Practices
By following these steps, you can reliably track completed bookings within the Understory platform and gain insights into the performance of your Google Ads campaigns.