Traffic lets you see how many people click on your ads and visit your Understory storefront or the booking page of a specific experience. It measures the flow of potential guests exploring your offers, helping you understand how well your ads are working at driving interest.
How to View Traffic in Understory
Requirements: Access to the "Grow" and "Advertising" sections in your Understory dashboard.
Click Grow in the navigation bar – Opens growth tools
Select Advertising – Opens campaign overview
Find the Traffic metric under each ad campaign – See how many people clicked your ads
How does Traffic work?
Traffic is a metric that shows how many people click the link in your ads (on Facebook or Instagram) and end up on your Understory storefront or a specific experience booking page. This helps you see which ads are sparking interest and leading guests to learn more about your experiences.
Checking Traffic helps you understand:
If your ad creative is catchy and inspiring curiosity
Which experiences get the most attention from potential guests
How well your advertising spend turns into page visitors
Tip: A high Traffic number is good, but also check your purchases and landing page views in Understory to see if visitors actually follow through and book an experience.
Did this answer your question? If not, please reach out to us in the chat window at the bottom to the right, and we'll be happy to help 🤗