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Viewing the results of your campaigns

Track your ad performance anytime in your Understory Back Office. Your dashboard shows key metrics like ROAS, revenue, purchases, traffic, and reach - all updated automatically from Meta Ads Manager.

Updated today

You can easily track how your advertising campaigns are performing in Understory. By accessing the campaign dashboard, you’ll see up-to-date results like return on ad spend (ROAS), revenue, spend, purchases and traffic. This helps you quickly understand how your marketing investments are working for your business.

How to see your campaign results

Requirements: You must have access to the "Grow" and "Advertising" sections in your Understory dashboard.

  1. Click Grow in the navigation bar – Opens the growth tools

  2. Select Advertising – Opens your Advertising dashboard

  3. Review your dashboard data – View all key results at a glance

You’ll see:

  • Return on ad spend (ROAS): How much money you earn for every dollar spent on ads

  • Revenue generated: Total income from your campaigns

  • Spend: How much you’ve invested in ads

  • Number of purchases: Transactions completed via your ads

  • Traffic data: How many people clicked your ads

All campaign data is pulled directly from Meta Ads Manager and updates automatically, so you always have the latest results without extra work.

What can I do with the campaign dashboard?

Your campaign dashboard gives you a clear summary of your performance, without having to log in to multiple tools. Use the ROAS figure to see if your ads are profitable, compare traffic and reach to spot trends, or check revenue to measure impact. This way, you can make smart decisions and optimize your marketing investments with a quick glance.

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