Grow is Understory’s built-in marketing tool that helps you promote your experiences to attract more bookings and boost your revenue. With Grow, you can create a variety of targeted marketing campaigns with just a few clicks — no marketing expertise needed.
Types of campaigns you can create with Grow
Requirements: You must have access to the "Grow" sections in your Understory dashboard.
Seasonal promotions – Create campaigns to boost bookings during holidays, local festivals, or peak seasons.
Event announcements – Promote special events, limited-time workshops, or new experiences to your audience.
Gift card sales – Launch campaigns around gifting seasons (like Christmas, Mother’s Day, etc.) to encourage gift card purchases.
Always-on brand campaigns – Keep your best experiences in front of potential customers all year long.
With Grow, you simply select which experiences you want to promote. Grow then automatically manages the setup, targeting, and ongoing optimisation of your campaigns to help you get the best results.
How Grow campaigns work for your business
Grow takes the guesswork out of marketing by handling the technical setup and optimisation for you. All you need to do is:
Choose the experience(s) to feature
Select the related photos
Confirm your choices — Grow handles the rest!
This means you can consistently attract new guests, increase bookings during slow periods, and highlight important events, all without needing any marketing expertise.
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