GROW is made for experience-based businesses (like workshops, tastings, tours, and events), and uses your existing data to boost bookings through smart ad campaigns. To get the best results, it helps to know which types of experiences are most successful with GROW ads and how to set them up for success.
How to identify top-performing experiences for GROW ads
Requirements: Access to both the "Grow" and "Insights" sections in your Understory dashboard.
Open your Understory dashboard and go to "Insights" – See booking trends and data
Review your experiences for high booking numbers/positive trends – Spot best-sellers and customer favorites
Go to the "Grow" section to create ads – Start setting up campaigns for selected experiences
Choose experiences with strong visuals and stories – GROW tests multiple images/messages
Verify easy booking is enabled for those experiences – Frictionless checkout boosts conversions
Use past booking data for targeting/optimization – GROW's engine works best with historical info
Double-check your experience landing page is detailed and relevant – A complete, on-topic page increases conversions from ad clicks to bookings
What kind of experiences work best with GROW ads?
Experiences with strong, appealing images or stories — these do better in ad tests
Offers with a simple, quick booking process
Experiences that have been booked previously — historical data helps the GROW system target and improve results
Unique or “hero” experiences — these are especially good to start with, as they usually perform well and help the ad system learn faster
Pro Tip: Always make sure your landing page shows detailed, relevant info about the experience. The more related and complete the information, the higher the chance people who click your ad will actually book.
Using GROW ads to drive bookings for experiences
GROW’s ad engine uses your real booking history and customer data to fuel ads, making them more effective over time. This means the more you highlight experiences that already get interest, the better the system learns what works. Starting with your most popular, unique, or visually strong experiences will give your ads the best head start. Always ensure your experience page is fully filled in, featuring details like pictures, schedules, pricing, and what makes your offer stand out — this helps convert ad clicks directly into bookings, making every ad dollar go further.
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