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Launching your ads with GROW

GROW makes it easy to advertise your experiences to the right audiences without any technical setup or ad expertise required.

Updated today

GROW makes it easy to advertise your experiences to the right audiences without any technical setup or ad expertise required. The service handles campaign setup, optimization, and reporting for you, so you can focus on running your business while GROW gets more eyes on your experiences.

How to launch ads with GROW

Requirements: You must have access to the "Grow" and "Advertising" sections in your Understory dashboard.

  1. Select which experiences to promote – Choose the experiences you want to advertise and provide your best photos, videos, and key details to the GROW team.

  2. Approve your ads – Review the ad creatives (images, copy, etc.) with the GROW team. Once approved, your ads go live and your subscription begins.

  3. One-week check-in – After the ads have run for about a week, GROW reviews performance and ensures campaigns are working as expected.

  4. Ongoing optimisation – GROW continuously tests different creative, copy, and targeting to improve ad results throughout the month.

  5. Monthly performance review – Receive a detailed report (reach, clicks, bookings, and more) at the end of each month, plus recommendations for next steps.

  6. Creative refresh if needed – If your ads start to show ad fatigue (for example, less engagement or reach), GROW will refresh visuals and text, or ask you for new photos/videos to improve results.

  7. Pause or shift campaigns – You can pause or redirect your ad budget to different experiences anytime for flexibility.

What can I do with GROW advertising?

GROW is designed to take the hassle out of digital advertising for experiences like tours, workshops, or guided activities. Once set up, GROW manages every step: launching ads, monitoring performance, and testing improvements. You stay updated with regular performance reviews, and have the freedom to shift focus or provide new material to keep campaigns fresh. This means you get professional ad support — without needing to become a marketing expert — and can spend your time growing your business, not your ad skills.

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