Whether you’re just starting with Understory or you’re an existing customer, subscription and billing are managed in one simple, self-service flow. You can pick the right plan for your business, toggle between monthly and yearly billing, and update payment information or cancel whenever necessary. Read more about pricing here. The base subscription cost starts at 199 kr per month, with an additional 4% booking fee on each booking processed.
Understanding Pricing Plans
Understory offers three pricing plans tailored to different business needs:
Starter Plan
Growth Plan
Enterprise Plan
Each plan includes:
Subscription Fee: Monthly or yearly billing options available.
Booking Fee: A percentage fee for each booking processed.
Annual Booking Cap: Plans come with specific booking limits; accounts exceeding caps will be upgraded automatically unless manually adjusted in Backoffice.
How to Choose or Change Your Understory Plan
For New Customers (Signing Up)
All new users get a 14-day free trial to explore the product and set up their experiences and Storefront. This lets you get started with Understory right away.
During the trial, you can use most features and see how Understory works for your business.
When you’re ready, or if the trial runs out, you’ll select a plan. Billing will start automatically based on the plan you choose, and you’ll be billed every month.
For Existing Customers (Managing Your Plan)
Click the small arrow in the bottom left corner – Opens your company menu.
Go to “Company settings” – Opens company settings area.
Click the “Payments” tab – Access subscription and billing.
Choose “Manage subscription” – View existing plan and options.
Select a new plan or cancel subscription – Follow on-screen prompts to confirm changes.
Confirm and save changes – Updates are made immediately.
How Plan Management Works in Understory
With Understory’s Plan Management, you stay in control of your subscription from inside your Backoffice — need to contact support. You can: If your annual booking volume surpasses the plan's cap, your account will be automatically upgraded to the next tier to ensure uninterrupted service. However, manual adjustments are still available via Backoffice if needed.
Easily compare features and pricing
Switch between available plans for more flexibility
Cancel your subscription when your needs change
Plan changes and cancellations take effect based on your current billing cycle. You’ll always see any costs or upcoming changes before confirming.
Business value: This gives you flexibility to scale your plan as bookings grow, reduces admin time, and ensures transparent billing — all from one place, anytime you need it.
Note: If you can’t change your plan, please contact Understory support for further help.
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