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Storefront Preferences

Customize your storefront's branding, including logo, colors, and contact details. Note: branding settings apply to all storefronts on your account.

Updated this week

You can add company details, style the visual appearance, and ensure your Storefront matches your unique brand. This helps create a more professional and inviting experience for customers booking your experiences.

How to Brand Your Storefront

Requirements: You need admin access to make these changes.

  1. Click "Storefront" in the menu on the left – Opens Storefront options
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  2. Select "Preferences" – Customization settings
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  3. Update company details (name, website, email, phone)
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  4. Add or update your company logo – Logo appears in preview
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  5. Write or edit company description – Description is shown to customers
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  6. Upload or change your cover image – Cover image is shown for the Storefront
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  7. Scroll down to Styling to adjust visual elements – Styling options appear
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  8. Choose your preferred font – Font updates in preview
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  9. Pick a button color and shape – Button updates in preview
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  10. Toggle the Understory logo display – Show/hide Understory branding
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  11. Review your changes in the Preview – See your Storefront's new look

What can you do in "Storefront Preferences"?

The "Storefront Preferences" section gives you all the tools needed to make your Storefront look and feel like your business:

  • Fill in important company details customers see when browsing your experiences
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  • Upload your company logo for clear branding
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  • Set a cover image that visually represents your business
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  • Write a company description to communicate your story
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  • Customize button style and font to match your brand colors and identity
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  • Instantly preview how guests will experience your Storefront online
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  • Choose if you want the Understory logo visible beneath your booking widget

Personalizing this area makes your Storefront more attractive and helps build customer trust.

Important: Branding applies to all storefronts

The branding settings in Preferences — including logo, cover image, company details, and styling — are shared across all storefronts on your account. This means changes made here will affect every storefront you have set up.

If you need two storefronts with completely different branding (for example, different logos, contact details, or color schemes), this requires two separate Understory accounts. Experiences can be shared between accounts using the Connect feature. Contact our support team if you would like help setting this up.

Individual storefront settings — such as domain, which experiences are shown, payment options, SEO, and gift cards — are still managed per storefront under each storefront's own edit view.

FAQ

  1. Can I have different logos on different storefronts? No, the logo set in Preferences applies to all storefronts on your account. If you need different logos for different brands, you will need two separate Understory accounts.

  2. Can I set different contact details per storefront? No, contact details such as email, phone, and website are shared across all storefronts. Per-storefront contact information requires separate accounts.

  3. What settings can I control per storefront? Each storefront has its own settings for domain, experiences shown, payment methods, SEO, gift cards, private requests, and price display. These are managed by clicking the three dots (...) on the storefront card and selecting Edit.

  4. Where do I find styling options like font and button color? Go to Storefront → Preferences, then scroll down to the Styling section.

Did this answer your question? If not, please reach out to us in the chat window at the bottom to the right, and we'll be happy to help 🤗

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