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How to Set Up a Business Storefront

Create a dedicated booking experience for companies and group clients. Note: branding settings such as logo and contact details are shared across all storefronts on your account.

Business storefronts let you create a dedicated booking experience for companies and group clients. Use a Business storefront to group certain experiences, provide customized options, and manage business-specific requests all in one place.

How to Set Up a Business Storefront

  1. Click Storefront in the navigation bar - Opens the Storefront overview

  2. Click "Add a new Storefront" - Opens the storefront type selector

  3. Select "Business" - A Storefront tailored for business bookings

  4. Step 1: Set up Storefront — fill in the storefront details:

    • Storefront - The internal name for your storefront

    • Domain - Your storefront's URL. Clicking it opens a small popover with an input field and a Save button

    • Search engine visibility - Choose whether the storefront should be visible to search engines

    • Include tax in prices - Choose whether prices are displayed with tax included

    • Payment methods - Select which payment methods are available at checkout

  5. Click Continue - Moves to step 2

  6. Step 2: Publish — configure available features and widget settings:
    ​Available features

    • Show upcoming events section - Display upcoming events on your storefront

    • Sell gift cards - Allow guests to purchase gift cards

    • Allow private event requests - Let guests submit requests for private events. Clicking it opens a popover where you set Email for requests to Yes, enter the email address that should receive requests, and click Save

  7. Widget settings

    • Show 'from' prefix on prices - Displays "from" before the lowest available price

    • Seat counter - Choose when to show remaining capacity: Always show, Only show when few / sold out (default), or Never show

    • Few seats left - A dropdown that sets when the "few seats left" message appears: Do not use, Show when 10% left, Show when 33% left (default), or Show when 50% left

  8. Click Publish - Your business storefront is created and live

What Can I Do With a Business Storefront?

A Business storefront enables you to:

  • Offer curated experiences specifically for corporate clients, teams, and business events

  • Use a custom or Understory domain for easy access

  • Select which experiences/offers should appear on the storefront

  • Control options like tax handling, price display, event requests, gift cards, and more

  • Make your storefront discoverable via search engines or keep it private

After setup, you can:

  • Edit your storefront from its details page — click the storefront card on the Storefront overview to open it, then click Edit. Edit, Copy link and Delete are in the unlabelled ⋯ (overflow) menu on the same page

  • Click directly on the storefront card for a larger overview or to manage details

Require a phone number at checkout

A Business storefront can require guests to give a phone number before they can complete a booking — useful when you need a contact for a group booking. By default the field is optional.

The setting is only available when you edit an existing storefront, not while creating one. Click the storefront card to open its details page, click Edit, and set Require phone number at checkout to Yes in the main settings section.

It applies only to guests booking themselves — bookings you create in the back office are unaffected — and it is set per storefront. See "How to Create a New Standard Storefront" for the full steps.

Note: Branding is shared across all storefronts

Branding settings — including logo, company name, contact details, and styling — are set under Storefront → Preferences on the Branding tab and apply to all storefronts on your account, including your Business storefront. It is not possible to set a different logo or contact details for individual storefronts within the same account.

If you need fully separate branding for a Business storefront (for example, a different logo, email address, or color scheme), this requires a separate Understory account. Experiences can be shared between accounts using the Connect feature. Contact our support team for help setting this up.

Settings that are specific to each storefront — such as domain, which experiences are shown, payment methods, SEO, gift cards, and whether a phone number is required at checkout — are still managed individually per storefront.

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