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How to Set Up a Business Storefront

Create a dedicated booking experience for companies and group clients. Note: branding settings such as logo and contact details are shared across all storefronts on your account.

Business storefronts let you create a dedicated booking experience for companies and group clients. Use a Business storefront to group certain experiences, provide customized options, and manage business-specific requests all in one place.

How to Set Up a Business Storefront

  1. Click Storefront in the navigation bar - Opens the Storefront overview
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  2. Click "Add a new Storefront" - Opens the storefront type selector
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  3. Select "Business" - A Storefront tailored for business bookings
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  4. Step 1: Set up Storefront — fill in the storefront details:

    • Storefront name - The internal name for your storefront

    • Domain - Your storefront's URL

    • Search engine visibility - Choose whether the storefront should be visible to search engines

    • Include tax in prices - Choose whether prices are displayed with tax included

    • Payment methods - Select which payment methods are available at checkout
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  5. Click Continue - Moves to step 2
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  6. Step 2: Publish — configure available features and widget settings:
    ​Available features

    • Show upcoming events section - Display upcoming events on your storefront

    • Sell gift cards - Allow guests to purchase gift cards

    • Allow private event requests - Let guests submit requests for private events

    Widget settings

    • Show 'from' prefix on prices - Displays "from" before the lowest available price

    • Seat counter - Choose when to show remaining capacity: Always, Only when few / sold out (default), or Never

    • Few seats left - Define the threshold for "few seats left", e.g. show when 33% capacity remaining (default)
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  7. Click Publish - Your business storefront is created and live

What Can I Do With a Business Storefront?

A Business storefront enables you to:

  • Offer curated experiences specifically for corporate clients, teams, and business events
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  • Use a custom or Understory domain for easy access
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  • Select which experiences/offers should appear on the storefront
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  • Control options like tax handling, price display, event requests, gift cards, and more
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  • Make your storefront discoverable via search engines or keep it private

After setup, you can:

  • Edit, Copy Link, or Delete your storefront using the three dots (...) on your storefront card
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  • Click directly on the storefront card for a larger overview or to manage details

Note: Branding is shared across all storefronts

Branding settings — including logo, cover image, company name, contact details, and styling — are set under Storefront → Preferences and apply to all storefronts on your account, including your Business storefront. It is not possible to set a different logo or contact details for individual storefronts within the same account.

If you need fully separate branding for a Business storefront (for example, a different logo, email address, or color scheme), this requires a separate Understory account. Experiences can be shared between accounts using the Connect feature. Contact our support team for help setting this up.

Settings that are specific to each storefront — such as domain, which experiences are shown, payment methods, SEO, and gift cards — are still managed individually per storefront.

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