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How to Create a New Standard Storefront

Create New Standard Storefront: Storefronts in Understory allow you to group and present your experiences to guests in a clear and organized way.

Storefronts in Understory allow you to group and present your experiences to guests in a clear and organized way. Creating a new standard storefront helps you tailor your bookings for private customers, giving them a dedicated place to browse and purchase your offered experiences.

How to create a new standard storefront

  1. Click "Storefront" in the navigation bar - Opens the Storefront overview
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  2. Click "Add a new Storefront" - Opens the storefront type selector
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  3. Select "Standard" - A standard storefront tailored for bookings by private customers
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  4. Step 1: Set up Storefront — fill in the storefront details:

    • Storefront name - The internal name for your storefront

    • Domain - Your storefront's URL

    • Search engine visibility - Choose whether the storefront should be visible to search engines

    • Include tax in prices - Choose whether prices are displayed with tax included

    • Payment methods - Select which payment methods are available at checkout
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  5. Click Continue - Moves to step 2
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  6. Step 2: Publish — configure available features and widget settings:
    ​Available features

    • Show upcoming events section - Display upcoming events on your storefront

    • Sell gift cards - Allow guests to purchase gift cards

    • Allow private event requests - Let guests submit requests for private events

    Widget settings

    • Show 'from' prefix on prices - Displays "from" before the lowest available price

    • Seat counter - Choose when to show remaining capacity: Always, Only when few / sold out (default), or Never

    • Few seats left - Define the threshold for "few seats left", e.g. show when 33% capacity remaining (default)
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  7. Click Publish - Your storefront is created and live
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How to manage your new storefront

  • To edit your new storefront, click the three dots (•••) under its card and select "Edit".
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  • To copy the link to your storefront, click the three dots, then "Copy link". A confirmation shows when the link is copied.
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  • To delete a storefront, click the three dots, select "Delete", and confirm your choice in the popup window.
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  • For a larger overview of your storefront, click directly on the box showing your new storefront.

How the standard storefront works

A standard storefront is designed for bookings by private customers, letting you group and highlight experiences just for them. Custom storefronts help you better organize your offerings, make it easier for guests to find what they're looking for, and manage public visibility, event options, and more—all through a simple setup process. You can always update your storefront's details, appearance, and accessible experiences as your business evolves.

Storefront pricing display options

When editing your storefront, you can configure how prices are displayed to your guests:

  • Include tax in prices – Choose whether prices shown to guests include or exclude tax.
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  • Show "from" prefix on prices – Choose whether to display "From" before experience prices. When set to Yes (the default), guests see prices like "From DKK 100". When set to No, guests see just "DKK 100". This is useful if your experience variants all have the same price and the "From" label would be unnecessary.

To change these settings, click Edit on your storefront and look for the options in the main settings section.

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