Storefronts in Understory allow you to group and present your experiences to guests in a clear and organized way. Creating a new standard storefront helps you tailor your bookings for private customers, giving them a dedicated place to browse and purchase your offered experiences.
How to create a new standard storefront
Go to "Storefront" in the menu on the left-hand side – Storefront overview opens
Click the box that says "Add a new Storefront" – Storefront type options appear
Click "Standard" – Start creating a standard storefront for private customers
Fill out the required storefront information (such as domain, add experiences, and set preferences) – Storefront form is completed
Click "Save" when done – Your new storefront is created and visible
How to manage your new storefront
To edit your new storefront, click the three dots (•••) under its card and select "Edit".
To copy the link to your storefront, click the three dots, then "Copy link". A confirmation shows when the link is copied.
To delete a storefront, click the three dots, select "Delete", and confirm your choice in the popup window.
For a larger overview of your storefront, click directly on the box showing your new storefront.
How the standard storefront works
A standard storefront is designed for bookings by private customers, letting you group and highlight experiences just for them. Custom storefronts help you better organize your offerings, make it easier for guests to find what they're looking for, and manage public visibility, event options, and more—all through a simple setup process. You can always update your storefront's details, appearance, and accessible experiences as your business evolves.
Storefront pricing display options
When editing your storefront, you can configure how prices are displayed to your guests:
Include tax in prices – Choose whether prices shown to guests include or exclude tax.
Show "from" prefix on prices – Choose whether to display "From" before experience prices. When set to Yes (the default), guests see prices like "From DKK 100". When set to No, guests see just "DKK 100". This is useful if your experience variants all have the same price and the "From" label would be unnecessary.
To change these settings, click Edit on your storefront and look for the options in the main settings section.
Did this answer your question? If not, please reach out to us in the chat window at the bottom to the right, and we'll be happy to help 🤗