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How to Create a New Standard Storefront

Create New Standard Storefront: Storefronts in Understory allow you to group and present your experiences to guests in a clear and organized way.

Storefronts in Understory allow you to group and present your experiences to guests in a clear and organized way. Creating a new standard storefront helps you tailor your bookings for private customers, giving them a dedicated place to browse and purchase your offered experiences.

How to create a new standard storefront

  1. Click "Storefront" in the navigation bar - Opens the Storefront overview

  2. Click "Add a new Storefront" - Opens the storefront type selector

  3. Select "Standard" - A standard storefront tailored for bookings by private customers

  4. Step 1: Set up Storefront — fill in the storefront details:

    • Storefront - The internal name for your storefront

    • Domain - Your storefront's URL. Opens a popover with a subdomain field and a Save button

    • Search engine visibility - Choose whether the storefront should be visible to search engines

    • Include tax in prices - Choose whether prices are displayed with tax included

    • Payment methods - Select which payment methods are available at checkout

  5. Click Continue - Moves to step 2

  6. Step 2: Publish — configure available features and widget settings:
    ​Available features

    • Show upcoming events section - Display upcoming events on your storefront

    • Sell gift cards - Allow guests to purchase gift cards

    • Allow private event requests - Let guests submit requests for private events. Opens a popover with Email for requests (Yes/No) and an email field, plus a Save button

  7. Widget settings

    • Show 'from' prefix on prices - Displays "from" before the lowest available price

    • Seat counter - Choose when to show remaining capacity: Always, Only when few / sold out (default), or Never

    • Few seats left - Dropdown for the "few seats left" threshold: Do not use, Show when 10% left, Show when 33% left (default), or Show when 50% left

  8. Click Publish - Your storefront is created and live

How to manage your new storefront

  • To edit your new storefront, open its detail page by clicking on the storefront, then click the three dots (•••) and select "Edit".

  • To copy the link to your storefront, open its detail page, click the three dots (•••), then "Copy link".

  • To delete a storefront, click the three dots, select "Delete", and confirm your choice in the popup window.

  • For a larger overview of your storefront, click directly on the box showing your new storefront.

Where to find the Publish settings on an existing storefront

The settings under Publish — including Show upcoming events section, Sell gift cards and Allow private event requests — are not a separate item in the navigation menu. They live inside the edit flow for each individual storefront.

To find them:

  1. Go to Storefront in the navigation bar.

  2. Click your storefront to open its detail page, then click the three dots (•••) and select Edit.

  3. Scroll down the edit page — it is a single page, with no Continue button and no separate Available features step — to find Show upcoming events section.

  4. Click Publish at the bottom to save.

The storefront preferences menu contains only branding, language and terms. The Publish settings are not there — this is expected, and it does not mean anything is wrong with your account.

Require a phone number at checkout

By default, guests can complete a booking without giving a phone number. If you need to be able to reach your guests — to warn about weather, confirm a meeting point, or send SMS and WhatsApp messages — you can make the phone number mandatory.

This setting is only available when you edit an existing storefront. It is not part of the steps for creating a new one, so create the storefront first and then turn it on.

  1. Go to Storefront in the navigation bar – your storefronts appear.

  2. Click your storefront to open its detail page, then click the three dots (•••) and select Edit – the storefront settings open.

  3. Set "Require phone number at checkout" to Yes – you will find it in the Edit editor, directly under Search engine visibility.

  4. Click Publish – guests booking on this storefront must now enter a phone number.

A few things worth knowing:

  • The requirement is set per storefront, so turn it on for each storefront where you need it.

  • It only applies to guests booking themselves. Bookings you create yourself in the back office are unaffected.

  • Bookings already made are unaffected — there is no phone number added to them retroactively.

  • If you turn on WhatsApp messages, Understory offers to require phone numbers across all your storefronts in one step. WhatsApp messages only reach guests who left a number.

How the standard storefront works

A standard storefront is designed for bookings by private customers, letting you group and highlight experiences just for them. Custom storefronts help you better organize your offerings, make it easier for guests to find what they're looking for, and manage public visibility, event options, and more—all through a simple setup process. You can always update your storefront's details, appearance, and accessible experiences as your business evolves.

Storefront pricing display options

When editing your storefront, you can configure how prices are displayed to your guests:

  • Include tax in prices – Choose whether prices shown to guests include or exclude tax.

  • Show "from" prefix on prices – Choose whether to display "From" before experience prices. When set to Yes (the default), guests see prices like "From DKK 100". When set to No, guests see just "DKK 100". This is useful if your experience variants all have the same price and the "From" label would be unnecessary.

To change these settings, click Edit on your storefront and look for the options in the main settings section.

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