Adding experiences to a Storefront in Understory helps you control which activities or tours guests can see and book on each storefront page. You do this by editing the storefront after it has been created. This ensures your storefront is always up to date with the experiences you want to offer.
Getting started
Create a new Storefront
Go to Storefront in the navigation menu – Shows list of storefronts
Click the green + Storefront button (top right) – Opens storefront creation options
Select either Standard or Business storefront – Starts creation process
Complete the setup fields, then press Publish – Advances to the preferences step (the storefront is not created yet)
Set the Domain using the separate Edit domain dialog – The Domain field is required; until it is filled in, publishing fails with "Please fill in all required fields before publishing."
Complete the preference fields, then press Publish – Storefront is created
Add experiences to the new storefront by editing it – Follow the steps in "Add or remove experiences in an existing Storefront" below
Add or remove experiences in an existing Storefront
Go to Storefront in the navigation menu – Shows list of storefronts
Click on the storefront you want to edit – Opens storefront details
Click the Experiences button on the storefront details page, under the Experiences section – Opens experience selection window (if you have opened the Edit editor, close it first – the Experiences button is not inside it)
Select or deselect experiences using checkboxes – Adjusts which experiences are included
Click Save – Updates the list of experiences, applies the change and closes the dialog (no Publish step is needed)
Rearrange the order of events – Use drag-and-drop (or similar method as available) to organize events in your preferred sequence
How adding experiences to a storefront works
Adding experiences to a storefront lets you control which tours, activities, or offerings are visible and bookable for your customers on each storefront page. This is useful if you want different storefronts to feature different sets of experiences—like separating group activities from private events or business bookings. You can update available experiences anytime to keep your storefronts current with what you’re offering. Additionally, if you create new events or experiences, you will need to explicitly link them to the relevant storefront. This process ensures the visibility of the new event for customers. To do so, navigate to the event's settings, find the 'Storefront Association' option or similar, and attach the event to the desired storefront.
Did this answer your question? If not, please reach out to us in the chat window at the bottom to the right, and we'll be happy to help 🤗