Adding experiences to a Storefront in Understory helps you control which activities or tours guests can see and book on each storefront page. You can do this either when setting up a new storefront or by editing an existing one. This ensures your storefront is always up to date with the experiences you want to offer.
Getting started
Add experiences when creating a new Storefront
Go to Storefront in the navigation menu – Shows list of storefronts
Click the green + Storefront button (top right) – Opens storefront creation options
Select either Standard or Business storefront – Starts creation process
Click the + next to Add experiences – Opens experience selection window
Select experiences by clicking checkboxes – Experiences become selected
Click Save – Selected experiences are added to the storefront
Continue with other storefront setup steps and press Save to finish – Storefront is created with added experiences
Add or remove experiences in an existing Storefront
Go to Storefront in the navigation menu – Shows list of storefronts
Click on the storefront you want to edit. – Opens storefront details
Press the Edit button – Opens storefront editing
Click the + next to Add experiences – Opens experience selection window
Select or deselect experiences using checkboxes – Adjusts which experiences are included
Click Save – Updates list of experiences
Press Save in the storefront editor to confirm all changes – Storefront is updated
Rearrange the order of events – Use drag-and-drop (or similar method as available) to organize events in your preferred sequence
How adding experiences to a storefront works
Adding experiences to a storefront lets you control which tours, activities, or offerings are visible and bookable for your customers on each storefront page. This is useful if you want different storefronts to feature different sets of experiences—like separating group activities from private events or business bookings. You can update available experiences anytime to keep your storefronts current with what you’re offering. Additionally, if you create new events or experiences, you will need to explicitly link them to the relevant storefront. This process ensures the visibility of the new event for customers. To do so, navigate to the event's settings, find the 'Storefront Association' option or similar, and attach the event to the desired storefront.
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